FOM London Story

It’s all about your healthy skin.

 OUR ANTI POLLUTION  skincare products | specifically designed to 

address air pollution induced skin ageing and concerns

Our Story

FOM (Freshness of the Morning) London sets an anti pollution standard in the world of modern, plant based, natural and organic skincare.  My passion for plants and flowers from a very young age and their power to heal plays an integral part in my formulations. Through scientific advancement, we bring all natural and organic anti pollution skincare products designed to address concerns of an urban woman of today. Using my 15 + years of expertise in environmental risk assessments and practices along with Dr Konnie Colovic’s  (who happens to be my sister) medial expertise I develop products using innovative formulas to assist in improving skin health by increasing skin’s resistance to skin damaging effects of air pollution.

Zaga Colovic

Founder

ANTIOXSILK tm

Completely natural ANTIOXSILKtm is a silk amino acid rich liquid in antioxidant – adaptogenic base developed and created in the UK. The smart blend of supercharged ingredients works to form a breathable second skin and dramatically improve the skin’s resilience to damages caused by the harmful effects of pollution. This unique and revolutionary anti pollution facial technology has a high biocompatibility with human skin. 

The Innovation

Skincare with Results

When Zaga discovered the unprecedented anti aging and skin protecting benefits of silk amino acids coupled with the power of antioxidants and adaptogens of plant origin FOM London ANTIOXSILK tm technology was build upon.

Silk is a superior protein made up of more than 20 types of amino acids with an extraordinary ability to absorb moisture into the skin allowing supercharged antioxidants and adaptogens to help prevent pollutants coming into skin pores causing lack of hydration, inflammation and skin dullness.

Made in England

All our products are proudly made in UK. We also use some of the UK grown ingredients in our formulations.

WE DO NOT TEST ON ANIMALS

We are proud to say that we are against animal testing and our products are never tested on animals.

Green Policy

We do not pollute with plastic. We look after both your skin health and the planet health. We only use 100% recyclable glass.

FOM = FRESHNESS OF THE MORNING

what’s in the name?

FRESHNESS: /ˈfrɛʃnəs/ 

Pleasantly new, clean and different with purity and brightness

MORNING: /ˈmɔːnɪŋ/

FIRST LIGHT AND BRIGHTENESS, FIRST IMPRESSION

         FRESH APPROACH             

TO REDISCOVERING 

YOUR TRUE SELF BEAUTY 

IN A PLEASANT NEW BRIGHTNESS that every morning brings to you

FOM LONDON DIFFERENCE

NO quick fixes

No fake skincare claims

NO miracles

We are all about healthy skin.  Aren’t you?

S H O P